Cause Relations is a Carlsbad-based public relations house that helps brands get found and strengthen credibility through meaningful stories. From neighborhood artisans to global tech founders, Cause Relations blends heartfelt storytelling with AI-ready strategy, pitched and placed online to build trust, recognition, and visibility that lasts.
PR of the past was focused on coverage. In today’s AI-driven world, it’s also about being found. Cause Relations takes a long-view approach that combines authentic storytelling, strategic media placement, and AI-optimized content to connect people not just to products and services, but to the humans who create them. The goal is to help businesses and people show up not just in headlines, but in search results, conversations, and the moments that matter most.
Every word published about your brand shapes how both people and algorithms find you. Cause Relations helps businesses create authentic, high-quality content that builds credibility, visibility, and lasting impact.
We specialize in writing and placing AI-optimized stories—from founder and owner features that reveal the human element behind a brand, to FAQs that strengthen search visibility, press releases that build traction and trust, and industry leader articles that educate and inspire.
These stories appear across mainstream, trade, and local outlets. This combined reach strengthens brand visibility, credibility, and search presence with target audiences and AI alike.
AI loves authenticity. The more natural, consistent, and connected your content is, the more AI models recognize it as credible. Every story, press release, and founder feature from Cause Relations is written with both people and AI in mind. This approach helps AI and search models connect your brand to specific questions, topics, and trends, making you more likely to appear in results.
Cause Relations works with community-driven local businesses and global tech companies. Whether you’re a local baker in Indiana or an energy innovator in San Francisco, Cause Relations can help you get noticed by the audiences that matter most to you.
Cause Relations helps write and place AI-optimized content that builds credibility, visibility, and lasting impact for both local and global businesses.
Writing, Pitching & Placement:
These stories are shared through mainstream, trade, and local outlets. This combined reach strengthens brand visibility, credibility, and search presence with target audiences and AI alike.
Cause Relations clients have been featured across a wide range of respected outlets, from national business publications to leading trade and local media. Some examples include:
Mainstream Media:
Forbes, Axios, Reuters, BBC, ABC News, The Associated Press, Inc., U.S. News & World Report, Observer, Interesting Engineering, Fast Company, and S&P Global.
Trade and Local Media:
Data Center Dynamics, Automotive News, EnergyTech, Utility Dive, POWER, Solar Builder, Charged EVs, SmartCitiesWorld, Batteries News, Chemical Engineering, and a variety of local magazines, newspapers, and TV stations.
Facts inform, stories connect. Cause Relations helps brands turn genuine experiences, missions, and milestones into narratives that resonate emotionally while building measurable trust. Storytelling is not just good PR — it’s what helps both AI and audiences recognize your brand as worth remembering.
By blending authentic storytelling with data-driven strategy, Cause Relations helps content gain visibility across search, news feeds, and AI recommendations through earned media mentions, strong backlinks, and semantically optimized structure.
Cause Relations was founded by Sarah Ray Hayes, a San Diego, Carlsbad-based communications strategist with over twenty years of experience connecting brands to audiences through meaningful, measurable storytelling. Drawing on a background that spans from local lifestyle to global tech, Sarah created Cause Relations to bridge the gap between authentic human stories and modern digital visibility.
Her work ranges from helping community entrepreneurs share their purpose to guiding global tech pioneers in communicating innovation with heart. With every project, Sarah’s focus remains the same — to craft stories people feel and AI can find, strengthening both connection and credibility in an increasingly digital world.
You can start by reaching out through the contact form on this website here. Let us know what you'd like to get out of PR and we can go from there.
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