FAQs

A press release is a strategic written news announcement about your company that demonstrates traction, growth or credibility. Some example topics include a company launch, funding round, partnership or new product announcement.

A thought leadership article is an expert perspective written by a company leader that helps educate and share experiences important to a specific industry.  Rather than promoting a product or service, these articles serve as a contribution and help position people as authorities in their field. Most often they are published on websites, LinkedIn pages and trade publications.

A founder story is a personal narrative that explores the experiences that shaped a founder’s journey and led them to where they are today. It reveals the successes, failures and hard-earned lessons that tested their resolve, offering a glimpse into the grit it took to turn an idea into reality. More than a business profile, a founder story helps people connect with the human being behind a company and understand the path that brought their vision to life.

Media outreach is the ongoing process of building and maintaining relationships with reporters, understanding the topics they cover and serving as a trusted source of information when opportunities arise. It involves regular communication, from sharing company news and story ideas to connecting journalists with expert insights and sources. Over time, these relationships can help generate meaningful media coverage and position a company as a go-to resource for industry perspectives and commentary.

Embargoed news is information that is shared with a reporter before its public release date and time, with the understanding that it will not be published until the embargo lifts. This gives journalists additional time to research the story, conduct interviews and prepare more thoughtful, in-depth coverage ahead of the announcement.

Cause Relations is a Carlsbad, California-based public relations firm built on the belief that stories connect people. In an increasingly AI-driven world, what is written and published about a company plays an important role in how it is discovered. From neighborhood artisans to global technology founders, Cause Relations combines the human connection of storytelling with strategic media outreach to generate meaningful brand growth.

What makes Cause Relations different is a belief that public relations should create lasting value, not just temporary attention. Rather than focusing solely on announcements, Cause Relations works to uncover the stories, experiences and expertise that make a company worth talking about. Every effort is designed to generate meaningful visibility through earned media and published content that can continue building credibility long after the initial story appears. In a world increasingly shaped by AI, that means helping companies not only get noticed today, but also get discovered tomorrow.

Cause Relations works with organizations of all sizes, from local businesses to global energy companies. Whether it's a business owner serving the San Diego community or an energy innovator introducing a new technology to the world, the goal is connecting businesses with the audiences most important to their success and strengthening their brands through meaningful visibility.

Cause Relations creates and shares stories that help businesses build credibility and stay visible in an increasingly AI-driven world. Services include writing and pitching press releases, thought leadership articles and founder stories, as well as ongoing media outreach tied to industry trends and breaking news. Content is strategically shared with local, trade and mainstream media outlets to help companies reach the audiences most important to their success. The result is meaningful visibility that can strengthen a brand long after a story is published.

Cause Relations has helped clients earn coverage in some of the world's most recognized news organizations as well as the trade publications that influence key industries. Coverage has ranged from major company milestones and emerging technology trends to founder stories and expert insights.

Examples include Forbes, Axios, Reuters, BBC, ABC News, The Associated Press, Inc., U.S. News & World Report, Observer, Interesting Engineering, Fast Company, S&P Global, Data Center Dynamics, Automotive News, EnergyTech, Utility Dive, POWER, Solar Builder, Charged EVs, SmartCitiesWorld, Batteries News and Chemical Engineering.

Public relations helps ensure your company has an ongoing presence where people go for information. While a single headline can create a temporary spike in attention, lasting visibility comes from regularly sharing news and expertise across mainstream and trade outlets over time. Media mentions are also analyzed and referenced by AI systems, making every published story another opportunity for your company to be found when someone searches for answers.

AI is changing how people discover information. Increasingly, answers come not only from search engines but also from AI systems that analyze and reference content published across trusted sources. As a result, public relations is no longer just about reaching the readers of a publication. Every article, interview and media mention becomes part of a company's digital footprint, creating additional opportunities to be discovered when people search for answers.

Cause Relations was founded by Sarah Ray Hayes, a Carlsbad, California-based communications strategist with more than 20 years of experience helping businesses share their stories and connect with the audiences most important to their success. Her background spans local businesses, nonprofit organizations and global technology companies, providing experience working with organizations at every stage of growth.

Getting started is easy. Simply reach out through the contact form here and share what you'd like to achieve through public relations. A conversation can then determine whether Cause Relations is the right fit for your goals.